We're currently working with one of the largest universities in the UK to optimize their SEO strategies.
Middlesex university is a career-focused university with a welcoming and diverse community spread across three global campuses.
This research-heavy institution has a strong brand reputation but struggled with increasing their SERP positions and high user drop-off. In a sector where competition is high for a small pool of key search terms, their growth was stagnant compared with their university competitors.
To optimize user experience and streamline the customer journey, Middlesex launched a new website and transitioned to a different CMS. Hybrid's expertise in CMS migration allowed for a fast and secure process, laying a foundation for high performance and longevity.
To overcome challenges of differentiation, Middlesex utilized Hybrid's in-depth competitor research and advanced customer journey tracking tools to strategically target 10 specific course areas.
Throughout the implementation, Hybrid's web team identified and resolved over 130 major issues for Middlesex, ensuring a seamless launch and post-publishing performance.
In a 30 day period, Middlesex University saw an increase of 18% in the number of keywords ranked within the top three of search results. Within three months, a 4.69% year-over-year traffic increase was achieved, resulting in a tangible increase in high intent audiences.
