The opportunity arose when Johns Hopkins University's School of Engineering sought to enhance their recruitment of top engineering students. This presented an ideal opportunity to create a dedicated landing page for their engineering student recruitment campaign. The goal was to develop a page that would effectively showcase the school's unique strengths, cutting-edge research, and innovative curriculum. By creating a focused, interactive landing page, Johns Hopkins aimed to increase applications from high-caliber prospects and improve the overall quality of applicants.
Leveraging web landing pages
Johns Hopkins University
Johns Hopkins University, a world-renowned institution of higher learning and research, recognised the need to enhance its digital marketing efforts to maintain its competitive edge in student recruitment and brand awareness. This case study examines how the university leveraged web landing pages to support its marketing campaigns, aiming to increase engagement, improve conversion rates, and streamline the information delivery process for prospective students and stakeholders.
The opportunity
The outcome
The engineering student recruitment campaign for Johns Hopkins University's Whiting School of Engineering yielded impressive results. Brand reach soared by 119%, reaching 2,842,536 potential applicants. The campaign generated 15,363 editorial reads and 3,350 social engagements, indicating strong content resonance. With 32,495 advert click-throughs, the campaign successfully drove traffic to the landing page.
These metrics demonstrate the effectiveness of a targeted digital marketing approach in higher education recruitment. By combining a tailored landing page with strategic content distribution and advertising, Johns Hopkins significantly enhanced its engineering program's visibility and appeal to prospective students, setting a new standard for digital recruitment in academia.